How Ultimate Pet Care Grew with Asset-Backed SME Finance | CCS
From one mobile grooming trailer to 35 franchise businesses. Discover how CCS used asset-backed SME finance to support Ultimate Pet Care's growth and the same model that underpins CCS Income Notes.
Hannes Roodt and his wife started with one trailer in 2012. They come to your house. They use your water and electricity. They wash your dogs. You carry on with your day.
“ We literally decided we were going to make dog grooming sexy in South Africa. Dog grooming is an unregulated business. Nobody wanted to fund dog grooming parlours. The bank didn’t want to fund us. You want to build something from what you know, but that’s not enough to prove to the bank it can work. ”
Hannes Roodt • Founder • Ultimate Pet Care
A clear vision. A proven customer need. A lender who could not fit the asset into its framework. This is the structural gap that the CCS business model was built for.
Watch Hannes’s story in full
“ Hannes came to us very passionate about his business. When he left the meeting, we said: the amount of passion he has for this business, and how he approached it… we need to back this jockey. We did our homework. With the price of pets nowadays, if you spend that kind of money on a pet, you will definitely look after it. ”
Willie Mouton • CEO • Investment Platform
That ‘back the jockey’ assessment sits alongside the asset analysis. CCS funds the trailer because the trailer is the asset. But the founder’s conviction is part of the due diligence, not separate from it. The asset backs the deal. The person makes it work.
What happened when things got difficult
Not every CCS client story is a straight line. Hannes Roodt describes a moment when the business needed to restructure its repayments.
“ There was a time when I had to go see Willie and say, listen, it’s not going as planned. And then CCS looked at how they could restructure my payment terms. It was very personal. They don’t interfere in your operations. They just want to know that you’re doing well. ”
Hannes Roodt • Founder • Ultimate Pet Care
That describes the active portfolio management that sits behind the CCS liquidity reserve and restructuring capability. These are not theoretical protections. They were used. The investor’s income continued. The business survived and grew.
Ultimate Pet Care today
“ We’ve got five franchise operations all over the country. We wash over 9,000 dogs a month. We’ve employed over 180 people in the group. We’ve helped over 35 franchisees start businesses. All because someone believed in us. ”
Hannes Roodt • Founder • Ultimate Pet Care
Each trailer in the UPC fleet is a productive asset generating monthly income for Hannes’s business. The CCS model that backed them, applied across five hundred transactions, backs the monthly coupon paid to CCS Income Note investors.
The CCS Income Notes are live on Mesh.trade.
Prime + 3% per annum | Monthly income payments | Invest from R5,000
This post is for informational purposes only and does not constitute investment advice.
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For more press information, please contact:
Connie Bloem, Product owner of Mesh:
hello@meshtrade.co / +1 604 671 4515